When and Why the Background Contrast Effect Emerges: Thought Engenders Meaning by Influencing the Perception of Applicability

نویسندگان

  • JOSEPH R. PRIESTER
  • UTPAL M. DHOLAKIA
  • MONIQUE A. FLEMING
چکیده

When and Why the Background Contrast Effect Emerges: Thought Engenders Meaning by Influencing the Perception of Applicability Author(s): Joseph R. Priester, Utpal M. Dholakia, Monique A. Fleming Source: The Journal of Consumer Research, Vol. 31, No. 3 (December 2004), pp. 491-501 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/10.1086/425084 . Accessed: 12/02/2011 13:45

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تاریخ انتشار 2004